Ed’s is a much loved retro-American diner that successfully captures the spirit of the classic US originals, iconic symbols of an unforgettable period in the history of that country. It was a time characterised by a feel-good, optimistic mood that influenced the music, the design and the culture of a unique era. Ed’s brings that 50’s story to life, at the same time delivering a quality eating experience at great value prices.
Customers can relax at a booth or table and enjoy the great Ed’s service, or sit on a stool at the counter equipped with genuine
restored ‘Dime-Selector’ juke boxes where they can select their favourite hits from the 1950’s. And, as at all great American diners, watch the food being prepared in the open kitchen right in front of them.
It was a quarter of a century ago that Ed’s Easy Diner opened its doors in the Soho district of London, bringing to town the culture of 1950’s America.
Its shiny chrome fittings, red and white signature colour scheme and dazzling neon signage quickly made it a noted landmark, on the dining itinerary of locals and tourists alike.
To the story of all classic diners - a quick bite, reliable food, sassy service and customers always remembered, Ed’s added fun and nostalgia.
From Day 1, everyone loved Ed’s, proving that nothing quite works like Elvis Presley, a great hamburger, a big bowl of fries and the best milkshake in town! And nowadays our reputation has spread, and with more Ed’s around we’ve even become a hotspot choice for film and TV locations, photo shoots and celebrity guests.
Now in 2012 we’re taking Ed’s Easy Diner to many more locations, always remembering our ethos from the beginning - “Quality Forever”. And as for the original Soho diner, we’re still there, rocking ‘n rolling every day and much of the night, and all set for the next 25 years of fun, food and fame!